There’s a common misconception that promotions are a bad idea, or can be damaging to your business.
However, promotions are just another way to talk to your customers, to keep them engaged and interested.
Don’t wait until sales drop before thinking about engaging with your customers, it is important to keep a consistent dialogue.
Here are 7 reasons why including consistent and relevant promotions in your business is important, and how they help your goals.
Planning out promotions gives you more time to think about your marketing. The what, why, and who of your campaign influences the platforms, audience, and really, all aspects of your promotion.
Proper planning allows for good communication, you have more time to think about how you want to talk about the promotion across different channels including emails, social media, etc. It allows you to think about what you are doing and why rather than just doing a promotion for the sake of it.
Having clear goals and time to think create better, more thought out, promotions.
Having more time allows you to create a strong visual look and feel for the promotion. You can do this through using consistent colours , and even changing your homepage.
Visuals are important, they aren’t only the face of your promotion, but the face of your brand as well. An attractive advertisement and look can vastly change how people interact with your campaign. A well thought out visual will capture the customers attention and drive up engagement.
Planning your promotions ahead of time allow for you to have foresight, know what you’re going to do and when. When you have a clear plan of what you want to do ahead of time, you can make sure you have regular promotions across the year by planning one a month.
Being disorganized will lead to last minute decisions for promotions that end up badly executed or too many at one time. Regular promotions also keep your customers engaged.
Once you have a consistent schedule you know what you are doing through the year. You can align this with other key dates in your business as well.
When you have a new product being launched or a peak sales period you can align your promotions to better coincide with these important times and support sales. Having promotions in line with these events and planning them ahead of time is a good way to avoid having too many promotions on at once as well.
You can balance different types of promotions across the year e.g. giveaways or free shipping vs. more discount based promotions.
For example, if you know you have your Big 50% Off Summer Sale coming up, but you need to push a certain line of products before that, you can do a buy one get one free offer instead of 50% off to diversify your offers and move more product. This example showcases the importance of diversity and how different goals need different campaigns.
Avoiding panic decisions
Having a plan can avoid a panic promotion where you end up just discounting to make sales.
Last minute decisions lead to badly thought out plans that don’t work as well as pre-planned promotions. When you are stressed or worried you make irrational decisions in an attempt to do something.
Instead of planning a sale as soon as possible, sit down and plan your promotions for the rest of the year and create a plan, it will yield better results and help avoid being in the same position again.
Planning out your promotions will help you collaborate with other businesses.
First and foremost it will show the other businesses that you are professional and organised. Secondly it will allow for sufficient time for you and your collaborator to come up with a strong message and campaign that works well for both of you.
Organization is always important, and promotions are no exception. Planning promotions will help you stay on top of messaging for your business.
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