What to do before driving traffic to your online store
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Have a testing phase
Once your website is set up, you need to be driving free traffic to the site as part of a testing phase. This means asking everyone you know to share your website, put it out on all your social media and email it to your list.
Ask friends and family to share it on their social media, ask them to think of everyone they know who could share it, share it on every FB group that you are part of (if the group allows it) - this is the time to utilise your network as much as you possibly can.
Monitor Your Conversion Rate
Once you have some people visiting the website, you’ll be able to see what happens to your conversion rate.
Conversion rate = number of buyers/number of visitors
So if 100 people visit your website over a certain period of time, and only 1 person buys, you have a 1% conversion rate.
Ideally, you want to be at around a 2% conversion rate before you start driving traffic. Doesn’t sound very high? You’re right, conversion rates are low, but if you’re not even in the 1-2% range, then you need to do some troubleshooting on your website before you start driving traffic.
Boost your conversion
If you don’t fix your conversion problems before driving your traffic, then you are effectively pouring water into a leaky bucket. Make sure that your website is a slick selling machine before going any further.
Not sure how to boost your conversion? Again, this topic alone is worthy of its own blog, but here are my top tips:
Once your conversion rate is improving, it's time to drive traffic
Want to know more on this topic? Then download my complete guide to driving traffic to your online store.
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